How ERP Software and Big Data Can Improve Customer Experience

Business Insights

As well as insights into customer behaviour, data from internal operations can also assist in improving customer experience. 

Complete Data Visibility

Data visibility is fundamental to achieving a seamless business operation.

IoT (Internet of Things) devices can record every bit of data that passes through a business. With ERP software, this data can be analysed to gain visibility of inventory, supply chain and sales. Analysing insights from transaction history can identify the best-performing sales channels, peak sales periods, popular products, and trends within the industry. All of this data can be used to improve your customer satisfaction.

ERP software converts data into a visual and easily digestible format, tailored to different roles within your business. This helps with quick decision-making, reduces human error and creates a more effective process for a better customer journey. 

Demand Planning

ERP software offered by Syscom comes equipped with demand planning tools to help you make intelligent forecasts for the procurement of goods. With ERP software, you can improve customer experience by always having a clear grasp on what stock is required and what stock is available. Real-time inventory updates allow you to give your customers accurate stock updates.

Streamline Supply Chain

Businesses that make or sell physical products will rely on a supply chain for product fulfilment and some companies may even depend on third-party suppliers for materials or resources. Streamlining your supply chain, therefore, is crucial to ensure the final product is completed and dispatched on time - keeping customers happy.

ERP software ensures businesses have complete visibility throughout their supply chains to meet customer expectations.

Order Fulfilment Process

ERP software organises an optimal order fulfilment process by giving users full control and visibility of each stage of the process and stock via an inventory management module.

Customers consider reliability to be the top attribute they look for when choosing a brand or retailer to purchase from. Because of this, your order fulfilment process must act as a positive affirmation of the view of your brand: this can go a long way in gaining trust and customer loyalty. An unsatisfactory order fulfilment process can leave customers with a bad experience and unlikely to repurchase - a happy customer is a loyal customer. 

The ERP software offered by Syscom keeps your customers up-to-date with real-time communication regarding the status of their order. They can be kept notified of their order from the warehouse, picking, packing, shipping, customer tracking, final-mile arrival and also returns. 

Are You Curious As To How To Improve Customer Experience Through Digital Transformation?

Consumer buying habits have proven that the customer experience is key to winning and keeping customers. Whether you are looking to gain new customers or grow your current retention rate, improving customer experience is essential to remain competitive.

At Syscom, our industry-leading experts implement and support software to provide businesses with the tools they need to succeed.

If you would like to know more about how we can help your business succeed with a digital transformation strategy, contact us today by submitting a contact form below, calling us on 01384 400 600, or email your questions to info@syscom.plc.uk.