Copilot enhances Microsoft Dynamics 365 Customer Insights
To meet customer expectations, marketers must deliver tailored experiences across physical and digital platforms. Next-generation AI empowers marketers to target specific audience segments in line with market trends and customer demands.
Copilot in Dynamics 365 Customer Insights streamlines data insights, enabling marketing teams to engage directly with customer data.
By asking questions in natural language, marketers can swiftly explore customer segment sizes and preferences without relying on SQL expertise or waiting for data analysts.
Market segmentation, a vital step in personalising campaigns, is simplified with query assist. By describing target audience characteristics, marketers can swiftly create or enhance segments without delving into complex data structures, saving valuable time.
Content Ideas, another Copilot feature in Dynamics 365 Customer Insights, speeds up the creation of compelling and relevant marketing content. By prompting Copilot with key points, marketers receive text suggestions generated by Azure OpenAI Service, saving hours of brainstorming, and editing while ensuring content remains fresh and engaging.
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