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Gaining insight into your customers is essential for segmenting your consumer base and marketing your products effectively. In the fashion industry alone, data is recordable from every part of the business supplying significant insight into buyer behaviour, market trends and in-depth profiling of your customers.

In the world of fast fashion, apparel companies must move quickly to react to trends and adapt their offering to suit consumer preferences which change all the time. Data is allowing them to understand not only what occurs within their business but why things occur and how they can be improved, through intelligent analysis and merged data sets.  

To analyse and transform this data into useful, meaningful insights, manufacturers need a system that can process vast amounts of data quickly and efficiently. For many, apparel manufacturing ERP software has offered this solution.  

Collecting the Data

Data can be recorded from almost every point in the production process, so apparel manufacturers can collect vast amounts of data in a noticeably short time frame. This could include data sets collected from orders, production, delivery, supply chain, material purchasing, and sales. 

Intelligent business software allows you to capture and record these types of data sets automatically from the point of data entry from either the business or the customer, depending on the process.

Software can also be connected to IoT (Internet of Things) devices to help in the data collection process.