Many businesses exploring Microsoft Dynamics 365 Business Central don’t realise that the solution already includes powerful, built-in CRM capabilities.
From contact management and opportunity tracking to campaign management and interaction logging, the Business Central CRM module gives your teams the essential tools needed to nurture customer relationships, all from within the same system used for finance, stock, and operations.
But as organisations grow, some begin asking the same question: Is Business Central CRM enough for our sales team, or should we also implement Dynamics 365 Sales?
In this article, we break down the core Business Central CRM functionality, highlight how Business Central CRM integration with Dynamics 365 Sales works, and explain when companies should consider extending their CRM strategy with Microsoft’s full Sales application.
What is Business Central CRM?
Microsoft Business Central CRM refers to the customer relationship management features included as standard within Microsoft Dynamics 365 Business Central.
These features are built directly into the ERP, allowing you to manage contacts, track opportunities, create customer segments, and oversee campaigns without needing a separate CRM system.
For many small to mid-sized businesses, this built-in CRM provides everything required to manage customer interactions effectively, all while maintaining a single source of truth across the organisation.
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