Microsoft Dynamics 365 for Marketing

Attract, Simplify and Personalise

Generate and Support Leads

• Entice the best prospects 
  
  
• Generate campaign assets swiftly 
  
  
• Modify customer journeys 
  
  
• Streamline event management 

Entice the best prospects by multi-channel, targeted marketing campaigns through marketing automation which includes email marketing, web landing pages, events, tele-marketing, SMS integration, LinkedIn integration and other channels and platforms.  

Generate campaign assets swiftly through Dynamics 365 Marketing automation features including configurable templates, reusable content blocks and design tools. Utilise Microsoft Flow to streamline content approvals and effortlessly integrate with third-party content management systems.   

Modify customer journeys based on buyer preferences and their past communications. Automatically sync and nurture LinkedIn leads with Dynamics 365 Connector. Utilise reusable shared campaigns with custom content and audience targeting.  

Dynamics 365 Marketing integration allows you to streamline event management with a customer facing web portal and registration, session, speaker and venue logistics management capabilities which includes integration with ON24 and other webinar providers. 

Improve Conversion Rates and Revenue

Align Sales and Marketing

• Create a unified view of prospects 
  
  
• Identify, target and close top accounts 
  
  
• Monitor and prioritise leads 
  
  
• Improve efficiency and simplify collaboration 

Create a unified view of prospects through tying together data, leads and customers when using the Dynamics 365 Marketing tool alongside Dynamics 365 for Sales. Identify, target and close top accounts with personalisation, custom targeting, account-based content and nurturing activities. 

Monitor and prioritise leads across all touch points and channels with multiple lead-scoring models and sales readiness grades. Improve productivity through marketing automation features such as pre-made workflows to repeatedly hand off promising leads and drive follow-ups. Simplify collaboration through Microsoft 365 tools, shared calendars and cross-team visibility into campaigns and leads. 

Stay Informed

Make Better Decisions

• Enhance marketing ROI 

• Target the right audience 
  
  
• Personalise the buyer experience 
  
  
• Better understand customer needs  

Enhance marketing ROI through prebuilt dashboards and marketing analysers or decide to tailor dashboards based on individual needs through custom settings. Target the right audience and focus on the highest-priority leads with Dynamics 365 Customer Insights, AI-driven segmentation boost, multiple lead scoring models, and smart scheduling to help you reach out at the right times.  

Personalise the buyer experience based on A/B testing for emails and interaction insights. Better understand customer needs using online surveys with Microsoft Forms Pro integration.  

an adaptable platform

Innovate Marketing Activities

• Adapt marketing to meet individual needs 
  
  
• Effortlessly integrate data 
  
  
• Develop marketing campaigns and activity 

• Diminish operating costs 

Adapt marketing to meet individual needs through utilising tools such as no-code visual editors that simplify, build and deploy processes for the web and mobile apps. Effortlessly integrate data from Dynamics 365 and other systems. Automate processes with either built-in workflows or create new ones. 

Develop marketing campaigns and activity by informing target segments with customer journey and segment APIs. Diminish operating costs and scale operations worldwide with a secure global infrastructure of data centres.